Joan Rose is a prestigious brand designed to provide valuable and authentic media, with a focus on high-end style and edifying articles.
Carefully selected and arranged, each fashion story is created and styled with a specific tone or theme in mind, as with all design processes. Each article is a combined curation of both personal and professional knowledge, simplified for the reader in a world dense with the stimulus of information. Absolutely nothing shared on Joan Rose is not personally endorsed by its creator, Ali Rose. All work is specially sourced and created, with collaborations and genuine relationships that bring authentic and truthful content back to online media, in an exclusive and sophisticated manner. It is no longer a question of quantity, but of quality, for the sake of artistic value and representation of fashion and collaboration, in this ever growing and powerful online industry.
The eponymous brand was developed on the premise there remained a lack of authentic fashion stories set away from the current design of influencing, and rather being solely focused on the artistic value of style and photography. It was time to consider a new style of content that would return to an original art form, in order to steer away from continuing to over saturate a market with only one style of content being shared.
An editorial and high-end standard of work entails more effort, research, creative input and planning. The end result however is that of significance, exclusive in its market and likened to no other brand. With many aficionados now coveting the platform of content creation, authenticity and expertise lies within a brand being distinctly their own, forging their own path, giving readers an opportunity to explore fashion and style in new ways, or for some, in a manner more likened to their tastes, and creating the correct voice for certain collaborators to reach their readers in a preferred tone more suited to their sense of style.
Joan Rose is authored, photographed and styled solely by Ali Rose unless otherwise stated.